Why Playlists Are Crucial
Not long ago, the term “playlist” was mainly associated with radio DJs, referring to the sequence of tracks they would play during a show. However, as technology advanced and music consumption went digital, the concept of playlists evolved. Platforms like iTunes allowed music enthusiasts to create their own playlists, which they could use at parties or on their iPods.
Then came the streaming services!
With platforms like Spotify, Deezer, Apple Music, and YouTube, playlists have become an essential tool for music discovery and promotion. These platforms offer expertly curated playlists that feature the latest music, and being included in these playlists can significantly boost an artist’s visibility. Some playlists have even become tastemakers in the industry, with the power to launch careers by introducing artists to millions of listeners.
For independent artists, getting a track on a popular playlist can lead to a surge in streams, followers, and overall exposure. As a result, pitching music to playlist curators has become a key part of any artist’s marketing strategy.
How to Pitch Your Music to Playlist Curators
If you’re aiming to get your music on playlists like Spotify’s “Rap Caviar” or “All New Indie,” it’s important to know the right approach. Spotify has a system in place that allows artists to pitch their new releases directly through the ‘Spotify for Artists’ platform. While it would be great to have personal connections with curators, the reality is that they receive countless submissions. To stand out, you need to be strategic and plan ahead.
Preparing Your Pitch
Before pitching, it’s crucial to understand the landscape of Spotify playlists. Identify the major playlists you aspire to be featured on, but also make a list of smaller, unofficial playlists that align with your genre. It’s important to target these smaller playlists as they can serve as stepping stones to bigger opportunities.
Research is key. Make sure your music fits the style and mood of the playlists you’re targeting. Additionally, look at similar artists and see which playlists they are featured on. This can give you insights into where your music might be a good fit.
Once you’ve identified potential playlists, ensure that your Spotify profile is up to date with a professional photo, bio, and links to your music. Also, integrate your Spotify presence into your overall online presence by promoting it across your social media channels. This not only increases your visibility but also makes you more appealing to curators who might consider featuring your music.
Building Relationships with Curators
Finding and contacting playlist curators can be challenging, but it’s not impossible. Many curators are active on social media platforms like Facebook, Twitter, and Instagram. You can also try searching for their contact information online.
When reaching out, it’s important to personalize your message. Curators are more likely to respond to genuine, tailored pitches than generic mass emails. Start by complimenting their playlist, asking questions about how they discover new music, and building a relationship. Once you’ve established a connection, you can introduce your music. Remember, curators are always on the lookout for new tracks, so don’t hesitate to follow up if you don’t hear back immediately.
Promoting Your Playlist Inclusions
If you manage to get your music on a playlist, make sure to share the news on your social media channels. Tag the curator and express your gratitude. This not only shows appreciation but also helps build a positive relationship with curators, which could lead to future opportunities.
As you gain traction on smaller playlists, you can leverage that success to pitch to larger ones. This gradual approach can help you build momentum and increase your chances of being featured on bigger platforms.
Stay Cautious
While many opportunities exist for promoting your music, there are also scams out there. Be wary of anyone asking for payment in exchange for playlist placement. Always ask questions and read the fine print before agreeing to anything. If something seems too good to be true, it probably is.
Keep Pushing Forward
There are no shortcuts to success in getting your music on playlists. It takes time, effort, and persistence. The landscape of music promotion is constantly evolving, so it’s important to stay informed about new trends and opportunities.
Don’t get discouraged if your pitches are ignored or rejected. Success in the music industry often requires patience and resilience. Keep believing in your work, stay persistent, and continue to refine your strategy.
At Harmitone, we’re here to support you in your journey. We offer tools and advice to help you navigate the challenges of music promotion and find the success you’re looking for. So keep pushing forward, and good luck!
